Gordon Mckernan

I created a Gordon McKernan billboard inspired by The Grinch, blending holiday cheer with the playful, meme-driven style that his billboards are known for. My goal was to design something festive and eye-catching without losing the humor and high-energy tone that people recognize from the brand.

 I approached the project by imagining how a classic Christmas character could be re-imagined in a bold, modern way that fits the billboard’s fast-read format. By combining seasonal elements with a fun, light-hearted concept, the final design maintains that upbeat, meme-style personality while still feeling perfectly tailored for the holidays.